A national child health promotion and wellness initiative, Bright Futures receives its primary funding from the U.S. Maternal and Child Health Bureau. The initiative publishes the
Bright Futures Guidelines for Health Supervision of Infants, Children and Adolescents, which is considered the
gold standard of pediatric preventive care.
The American Academy of Pediatrics (AAP) was tasked with revising and updating the third edition of the Bright Futures guidelines. AAP turned to Captus for health writing, reference research, and editorial assistance to produce the 600+ page publication.
This award-winning book, which was years in the making, provides a wealth of information, which Captus writers then adapted and repurposed into:
- A handy pocket guide for use by pediatric residents and health providers
- Handouts on health promotion themes
- Fact sheets
- Newsletter content for the multidisciplinary audiences served by the Bright Futures initiative
Captus also led the redesign of the
Bright Futures Web site including writing the content, developing monthly health promotion messages, and writing and producing
videos to promote awareness of both the initiative and the third edition of the guidelines. Captus’ program development, writing, editing, Web site maintenance, strategic planning services, and support are ongoing for this important child health promotion initiative.