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Graphic Design and Management

One of Captus’ core areas of expertise is print communications and print production management. Whether it is a simple brochure or a comprehensive communications package, we deliver cutting edge graphic design solutions that convey the distinct messages of our clients. Because quality control is paramount, Captus provides expert, on-site proofreading, editing and print production coordination. Every project — including print ads, brochures, posters, conference kits, exhibits, books, and annual reports — is thoughtfully conceived, designed, and managed with professional pride. Our award-winning graphic design projects consistently convey the strategic positioning our clients expect.

Issue Briefs for National Membership Organization

Captus Communications developed branding, a template and layout for a series of issue briefs for the Partnership for Prevention’s National Commission on Prevention Priorities (NCPP). NCPP is a membership organization of businesses, nonprofit organizations and government agencies advancing policies and practices to prevent disease and improve the health of all Americans.

This series of issue briefs describes the findings of a detailed study by NCPP of the evidence on health impact and cost effectiveness of 25 clinical preventive services including 21 services recommended by the US Preventive Services Task Force. The first of these issue briefs were distributed at the July 2009 NCPP meeting

Best Practices Kit

In 2008, the Partnership to Fight Chronic Disease needed to provide information about successful health-promotion programs across the country. The idea was that organizations could use these examples to start their own programs and thereby reduce the incidence of chronic disease.

Captus designed a catalogue of programs, and with it, a map that showed the steps that need to be taken to institute a successful program, as well as an Essential Elements guide that detailed the commonalities among successful programs. Captus also added an executive summary booklet to the package. In the end, what started as a catalogue grew into Keeping America Healthy: A Guide to Successful Programs for the Partnership to Fight Chronic Disease, a toolkit that is being used by countless organizations across the country, from schools to employers to community groups.

Chosen from more than 4,000 entries from around the world, the toolkit won the Silver Davey Award from the International Academy of the Visual Arts. The Captus creative team was responsible for the graphic design, print production, project management, and editing of the toolkit.

Training Curriculum Presentation and Manuals

Beginning in October 2008, the Early Education and Child Care Initiative of the American Academy of Pediatrics turned to Captus Communications to develop a training curriculum on medical administration in child care and early education settings. The curriculum was developed with input from over 20 health care, early education and child care professionals and organizations. Captus managed the collaborative process and designed a training presentation consisting of five modules, an instructor’s manual with training notes and supporting materials, and a participant’s manual. The curriculum was presented at the American Academy of Pediatrics’ National Conference & Exhibition 2009.

Association Newsletter Design and Production

The Renal Physicians Association asked Captus to redesign RPA News — the organization's bimonthly newsletter that provides information on issues affecting renal physicians, practices and RPA activities. Captus used this opportunity to give the newsletter a current, updated look that represents the cutting-edge information this newsletter provides to RPA members. Captus continues to produce this 20-page newsletter, including editing, layout, article writing, advertisement design, and print management.

Chronic Disease Information Kit and Exhibits

Since its inception in April 2005, the Partnership for Prescription Assistance (PPA) has connected more than 5.5 million people to programs that can provide medicines at little or no cost. Sponsored by America’s biopharmaceutical companies, PPA is the world’s largest private-sector effort with this purpose. It offers a single point of access to more than 475 public and private patient assistance programs, including more than 180 programs offered by pharmaceutical companies.

PPA delivers its message through a variety of means, including two buses that travel across the country and sign people up for programs. PPA wanted to expand its arsenal of information, so that people with common conditions who visited the bus could also learn more about their conditions, and learn it from reliable sources.

PPA tasked Captus with developing a box of information cards that was portable enough to travel on the buses, but still conveyed enough information that patients could learn what they needed to know and where they could get more information. Captus researched and wrote the cards, and designed the box and inserts.

Even before the boxes were complete, the client wanted to use the images for events that were being held at both political conventions in 2008. Captus designed and managed the printing of several larger-than-life exhibit booth displays based on the design of the cards. The booths were then outfitted with computer terminals where participants could access the disease information.

From White Paper to User-friendly Brochure

The Pharmaceutical Industry Labor-Management Association (PILMA) is an organization of employees from all levels of the biopharmaceutical industry, from management to laborers. PILMA members are working together to address issues of mutual interest and concern to the industry, its workers and all Americans, including: improving patients’ access to medicines; addressing affordability issues of medicines; funding of innovative research and future cures; and maintaining a strong biopharmaceutical industry in the U.S.

In 2009, PILMA’s board of trustees finalized a white paper called Health Care Reform for Workers and Working Families that outlined the organization’s platform on reform and suggested solutions to existing and potential problems. The 10-page report was entirely text — it had no tables, photographs or graphics — and it was written in the language of executives and management.

PILMA contracted with Captus to make the document friendly to laborers, both in language and in presentation.

A Captus writer and editor worked with the PILMA team to revise the document to make it more meaningful for the reader who might not be as versed on the issues as the board of trustees. She also wrote a one-page summary that boiled down the full paper into digestible key points.

The Captus design team then turned the edited manuscript and summary into a glossy, colorful, easy-to-navigate publication.