At Captus, branding is more than just a visual of the corporate name. It is a focus and understanding that spans across all aspects of the business, the culture, the customers or audience, and the goals of the organization. Captus begins the process with a comprehensive competitive analysis and an internal audit and analysis process to gain a full understanding of the message that the organization wants to convey. From there, Captus can develop attractive and effective branding, including conformance and usage standards, that enable an organization to present a unified image and message across all media — whether it be on letterhead, brochure, Web site, report, newsletter, presentation or tradeshow graphics.

Some recent logos and branding projects developed by Captus: